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Step 5: Redirect Objections

Step 5: Redirect Objections

In every call, you can expect to hear objections (unless your prospects say, "I'm so glad you called. How much money can I spend?"). However, traditional rebuttals and objection-handling tactics are worn-out and don't work anymore. Learn a new way to redirect objections and create new opportunities.

Agenda:

• The 3 Step Formula for objections
• The best questions to ask to get the prospect's attention off the objection
• How to redirect the call and persuade the prospect to take action
Pre-Call Research

Pre-Call Research

 

Before calling an executive, it's important to gather certain information about his company and industry. Blind cold calls are not effective anymore, and busy executives expect you to be prepared for a conversation with them. In this module, you'll learn how uncover key information about each account.

Agenda:
• The 3 things you should know about every account
• Leveraging the internet and email to conduct research
• Making research phone calls to find internal coaches

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Agenda:
• The 3 things you should know about every account
• Leveraging the internet and email to conduct research
• Making research phone calls to find internal coaches

Email

Email

Email can be a powerful way to reach key executives, especially when used in combination with voice mail. However, if you want people to respond to your emails, you’ll need to a new format to avoid sounding like spam. This module will show you 4 different ways to use email to get an executive's attention.

Agenda:
• Creating an introductory Pre-Call Email
• Designing an email campaign
• Using email as a follow-up tool