Warm Up Calls With A Pre-Call Sales Letter

If you like to send a letter prior to calling a prospect, avoid sending generic sales letters and marketing materials. The right sales letter should intrigue the prospect and help you turn a cold call into a warm call. Here's a format that you can easily tailor to each prospect:

Name,
I am writing to you, Co-worker 1, Co-worker 2, and Co-worker 3 to find out the most appropriate people to discuss your strategies for (mention desired outcome or results).

We have been working with (Competitor Company) and they have been able to (mention problems they solved or achievements they have had). These improvements will generate an additional $xxx million in revenue for them/reduce their annual costs by over $xxx,xxx.

After doing some research on (your company), I understand that there is an initiative to _______________. I believe our process can help you achieve this, and also (mention ancillary benefits and results).

After researching your company, we have identified 3 areas that we could immediately begin to impact:

• Improve, reduce, eliminate, create, accelerate, grow, achieve....
• Improve, reduce, eliminate, create, accelerate, grow, achieve....
• Improve, reduce, eliminate, create, accelerate, grow, achieve....

Name, I imagine you are already making headway in achieving some of these initiatives. I also realize that you are very busy. At this point, I'd like to ask for an opportunity for a brief telephone conversation.

Sincerely,
Jake Atwood

PS: I'll plan to call you on Thursday, January 17, at 4:30. If you will not be in, please inform (your assistant) of a better time for me to call. Thank you for your time.

 

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